Local Search Optimization
SEO & LSO – They Work Together
Local Search Optimization is the baseboard of SEO. That’s why it’s essential that an LSO campaign is created to compliment an SEO campaign. We understand the needs of local, national and international companies alike. That’s why we aim to build strong LSO and SEO campaigns for our clients.
Services We Offer
We make the following options available for Local Search Optimization campaigns:
• Local Listings and Enhancement
Create and maintain your listings on sites like Google Local and Yahoo! Local, vertical directories, and other listing services. In addition, we also provide details to your listing, which increases their value. Store hours, videos, products, webpage and photos can all be included if available.
• Directory List Maintenance
Maintain your business’ current information on databases ranging from your local phone company to nationwide directories. Upkeep of these information outlets will secure a place for your company in all of the major search engines.
• Locally Optimized
Enhance your connection with your local community of companies through their websites and the frequent release of public relations pieces that direct back to your site.
• Built-in SEO Functionality
Include search friendly details into your website, which includes well organized page content, keyword headings (H1, H2, etc…), Meta tags that have geo-specific keywords, and more to draw customers to your site.
• Online Reputation Management (ORM)
Search Engines prefer sites with positive reviews. We continually address your online complaints and negative reviews, to prompt higher quality positive reviews. By protecting your online reputation, we ensure that your business will sit on at the top of search engine results.
Provide quality inbound links to your website. Search engines use the number of backlinks to determine if a website is popular. The creation of quality backlinks makes your website more attractive to search engines, pushing your rank much higher.